Globalization has had a considerable impact on the conventional ways of generating encounters, knowledge, and experiences. The cultural and commercial exchange is constant between countries of the most diverse regions. This has led to more and more frequent international events that serve to generate alliances between people and companies from different nations.
This context has modified the organization of events. Currently, fairs, festivals, congresses, conventions, and concerts cross borders inviting users from all over the world. Bearing this in mind, there are several aspects that must be considered for the organization of international events. Next, we tell you what the keys are for it.
Know the laws applicable to the organization of events in each country
Each country has its own regulations regarding the organization of events. In case of developing events in countries other than the one where the company is based, it is important to investigate these regulations and know them to manage the event accordingly.
This has gained special importance in particular since the beginning of the health emergency due to Covid-19. Countries are in different situations regarding the pandemic, which means that there are different conditions and requirements for events. It is very important to know the updated regulations of each country in terms of events according to the health situation to organize the event with security guarantees. This can include from requirements regarding vaccination to event capacity limits or entry requirements, among other things.
Familiarize yourself with the culture of the country
The cultural identity of a country means that certain events and practices can be received in a different way. Not everything that works in one territory will work in another. Therefore, for the event to be related to the people for whom it is planned, it is very important to be familiar with the cultural aspects of the country in which it is to be held, bridging the cultural differences between countries. In addition, this will prevent problems linked to practices taken badly in a territory.
Take care of the logistics budget
Logistics is one of the most important links in any organization of activities. However, for this to work properly, it is very important to evaluate and control the budget well in this regard. This requires exhaustive planning and review of the needs of each case to optimize resources by taking advantage of synergies.
In addition, also linked to logistics, it is important to manage the correct labelling of all the materials that are sent. This will allow strict control of what comes out and what materials are available, in addition to facilitating agility in assembly by having all the materials controlled.
Acquire the necessary insurance
The organization of international events requires the acquisition of certain insurances that allow an effective and safe response to possible problems that may appear during its development. It is especially recommended to have materials insurance and civil liability. In addition, it is important to take care that it is insurance that has an international scope, to avoid legal problems.
Don't rush the times
When an event is being organized, it is common to want to speed up times to resolve different issues faster. However, an international event brings with it multiple challenges that make it important to manage every part of the organization with the utmost care. For this reason, it is important to avoid rushing the times and delivery dates, to find more careful results and give time to resolve incidents.
Manage advertising
Advertising is important to the success of any event, but particularly international events. This plays a key role in promoting an event, making it known to a much wider audience. Properly managing publicity, considering the practices and customs of the country in which the event will take place, is very important.
Organize security
Another of the key factors that must be considered in any organization of events, particularly international events, is security. Therefore, security must be organized and planned in advance and with knowledge of the regulations and legislation of each country in particular.
When organizing security, the risks to which people may be exposed in that particular event, risks linked to equipment, or risks of the entry of unauthorized persons that may trigger altercations, among other things, should be considered.
