Our today’s topic is very subjective. So subjective, in fact, that what we are going to present below are not tips or recommendations. They are rather our thoughts on this matter and some ideas that we usually take into consideration. So, we hope that these keys to consider for your event decoration will be helpful and inspiring to you.
The trends matter
The event decoration is one of those areas where both architectural and interior design trends can make a difference. Decoration is the first thing the audience perceives. It's what creates this initial impression that is often the most lasting and memorable. Therefore, it’s very important for the decoration to be aligned not only with your brand’s values but also with the latest trends. Let's not forget that an event is a great opportunity to boost your company's brand. That's why every detail matters.
Here, it’s important not to mix up the brand’s distinctive style and attributes, that might take inspiration from a certain historical era or use certain expressive resources, with trends in terms of space distribution, use of certain materials and finishings, lighting, types of activities and activations, etc. In other words, when it comes to decoration, your brand should convey its essence with the help of the latest trends. Its look and feel must be fresh and appealing. And it doesn't matter whether it's a corporate stand or a temporary pop-up, an annual convention, or a roadshow.
Responsibility first
You know well that at 4foreverything, we apply sustainable criteria to all aspects of our activity. Therefore, this sustainable mindset is fundamental for us. It inspires us to search for solutions that allow to achieve more with less. And believe us, not only is it possible, but the result often exceeds expectations and is perceived very positively by the audience.
From the very start of a project, we are used to designing with a focus on reusable structures, materials, and elements such as furniture. And besides, we always try to minimize anything that is impossible or difficult to recycle, for example, the carpeting.
Once again, trends are one of the keys to a successful event decoration. Currently, the use of wood and vertical gardens is so common that, no matter how sustainable it is, it can provide the opposite result. Therefore, even in the realm of sustainable decoration, it's important to continually monitor the public's perception to offer fresh and appealing solutions.
Lighting and screens
And speaking of fresh and appealing solutions, which also align with the philosophy of achieving more with less, we like to experiment with lighting for creating different ambiances. In fact, we have a recent case of decoration for a convention where the main role was played by powerful spotlights. They helped us create a very intimate and cozy atmosphere in a large industrial venue.
LED screens are another reusable tool that allows us to decorate the space, making it look much more dynamic and alive. Thanks to it the impact of the decoration, as a communication tool, becomes much stronger.
Benchmarking
And finally, our good old friend, benchmarking, remains a very powerful source of inspiration. It's always worth taking a look at what's happening in the industry to search for new ideas, avoid repeating others' mistakes, and capitalize on successes.
