Stands at events and trade fairs directly impact the experience your brand offers to assistants. In these types of interactions, the first seconds are crucial, and a well-designed stand can catch attendees’ eyes, invite them to interact with the brand, and leave a long-lasting impression. But it's not just about leaving a long-lasting impression: The objective is to build an ambiance that connects with the clients, shows the brand's personality, and offers a unique experience. That’s why being original plays an essential role in every project.
Make your stand a unique experience
When we talk about stands for trade fairs, the first thing that comes to mind is creativity. A stand must be more than just a representation of a product or service; it must mirror the brand’s essence and be an invitation to interact with it.
The most innovative designs are ones that stand out because of their ability to surprise attendees, using unconventional materials combining textures, lighting, and technology to create an immersive experience.
Sensory experiences:
One of the key trends for stand design nowadays is integrating sensory experiences. Clients don’t just want to see products, they want to feel them, touch them, smell them and in some occasions, even hear them. This trend is rapidly turning into a must-have for most stands, offering a completely immersive experience.
Integrating technology:
Technology has shifted the way we design, and experience stands. Nowadays designing a visually attractive stand isn’t enough. Technology offers the possibility to connect with visitors on a deeper level. From interactive screens, personalized phone apps, and augmented or extended reality experiences, these types of technologies enhance the client experience and allow data collection.
The most successful stands integrate technology in a fluid and comprehensive way, making the visitor feel like an active part of the experience. Also, the TRENDS IN STAND DESIGN are going towards the use of technology that allows us to instantly personalize experiences, through direct interaction or gathering information.
Gastronomic experiences
A personalized cocktail with the stand's branding? A multisensory pairing experience? Why not? Gastronomic experiences are always an effective way to attract people to your stand and stand out with an original proposal.
Elements of collective intelligence
It has been proven that attendees identify more with brands when they are allowed to participate in some way. Including elements in your stand such as an idea wall where attendees can leave their proposals, conducting live surveys that are projected on the stand to make them visible, or promoting activities where the public participates in the co-creation of a product or concept are proposals that ensure your stand becomes the center of attention at a fair.
Stands with biometric intelligence
Imagine a stand with a sensor that analyzes attendees’ emotions and adapts the stand ambiance to them in real-time. Seems like magic, right? Nowadays, there are thousands of ways to apply biometric intelligence to your stand that make your clients feel unique.
AI and chatbots
Trade fairs like MWC showcase the latest tech developments. One of the most surprising ones in the latest editions is using virtual assistants in stands to guide assistants. Avatars and chatbots with personalized answers are also good options to attract visitors and create an interactive experience that can be useful to offer information about services or products or to answer questions.
Wellbeing spaces
Wellbeing has been gaining importance in the last few years, especially after the pandemic. Trade fairs are usually very high-paced environments and there isn’t usually time to rest between meetings, visits and networking. Including spaces dedicated to relaxation or activities focused on wellbeing at your stand (like mindfulness activities) can set you apart from other stands.
Perspective and optical illusions
Experimenting with anamorphic designs that change according to the angle form which they are seen, creating mirrored effects or depth effects that imitate infinite spaces are very powerful tools to create spaces that attract visitors at a trade fair.
Functional and attractive design
Even though an attractive design is key, functionality is a necessity. The layout of your stand is crucial to guide visitors through the stand and promote interaction. It´s essential that stand elements are distributed not only in an attractive way but also in a practical one, allowing visitors to move freely around the stand and access all the stand without feeling overwhelmed.
Another important thing to consider is a simple and efficient way to mantle and dismantle your stand. There are PRACTICAL TIPS FOR DESIGN AND STAND SET UP FOR TRADE FAIRS, like choosing light and resistant materials to make the process more agile. It´s not just about an attractive design but about planning the design so it’s easy to mount and dismount, and it’s adaptable to any available space at a trade fair.
Sustainable design: A growing trend
Sustainability is a reality that is not only transforming the industry but also has a significant impact on stand design. Recyclable and recycled materials, efficient LED lighting or using reusable structures are some of the strategies brands are using to minimize environmental impact.
Additionally, clients are increasingly adding value to socially responsible brands, so it’s common for stand proposals to include collaborations with NGO´s. For example, shared spaces that allow them to share their message or strategic alliances that can finance a project for these organizations.
Conclusion: Create an unforgettable experience
Creating a memorable stand at a trade fair isn’t just about aesthetics, it's about creating a balance between creativity, technology, functionality, and a design centered on client experience. Every decision, from choosing materials to the integration of technology and sustainable practices, has the power to turn a basic space into a complete experience. Using the latest trends and a well-executed design, your stand will not only grab attention but will also create a connection with clients, making your tour brand the star at any event.
