Nissan Leaf Roadshow
The brand’s pioneer model in electrical mobility was featured in a Road Show which travelled to over 6 cities during two months.
Based on the “Donate Energy” concept, the 4foreverything agency designed and managed the activation in public spaces and in car dealership offices.
A pop-up was created where visitors could not only be informed about the features of the new vehicle but also personally experience the generation of energy. By means of a step-sensitive floor tile system and assisted by several stationary bicycles, visitors were able to generate energy.
The energy accumulated during the entire Road Show was donated to several NGO´s focused on the fight against energy poverty.