Primavera Van Festival for Nissan
The Primavera Van festival, with more than 1,000 camper vehicles gathered, was the perfect scenario to ensure the positioning of the Nissan Ventus range in the camper van sector in Spain.
From 4foreverything we helped Nissan to capitalize on the participation in this festival by conceptualizing an activation to position its new camper model within the scope of freedom.
The Primavera Van Festival was the ideal scenario for carrying out this activation because it was 100% aligned with the values of the new model. Our team specialized in activations, we were in charge of the dynamization of the area through various recreational activities aimed at families attending this well-known festival, target focus.
The setting was worked with natural materials such as wood to convey that alignment with outdoor life. In addition, different games were organized for families to enjoy together, such as the tug-of-war or the balloon bursting game. Even parents and children tested their aim with the ball in ad hoc goals. An unforgettable experience with a spectacular result.