TOUS Presentation LoveMe
Connecting with your internal audience by means of a streaming event is always a challenge. TOUS proposed this activity to us with the aim to transform this digital connection into a truly physical “TOUS” moment.
The newest Tous fragrance was launched in an on-line event from our film set for hybrid events in Móstoles. To create the right atmosphere, the space was completely bathed in pink: screens, scenery, furniture, even the presenters' clothing.
The brand’s iconic bear also attended and blended in perfectly with the scenery in a natural and surprising way.
200 connected participants including employees, press and customers visited the film set which was organised in three different sessions. The conceptualisation, scripts, website, development and production of the streaming event were expertly managed by the 4foreverything agency.