Hypera booth CPHI
CPHI is one of the major pharmaceutical events at the international level. For the presence of the Brazilian brand and assisted by GES, we worked in a space with 100% carpentry furnishings which effectively communicated the core values of HYPERA
Innovation combined with a pristine image conveyed the values of quality and reliability on which the production of this stand were based.
The predominance of diaphanous spaces, the use of translucent glass and LED frames with a white colour which illumined and highlighted different areas were essential to create an intimate environment where each element transmitted the image of modernity which the customer sought.
The inclusion of natural elements such as grass and lighting especially designed to highlight various areas created a space with multiple nuances.
The logo created with a height of 3.5 metres became a central feature from which the stand was structured and extended to provide access to different areas.